The 30,000-Foot View · $35,000 · By Invitation

The full picture.
Nothing left off the table.

The 30,000-Foot View is a comprehensive, four-week assessment of your business across every dimension that matters — strategy, finance, operations, people, systems, and risk. Not a survey. Not a framework exercise. A genuine outside perspective from someone who has seen the inside of a lot of businesses and knows what to look for.

Schedule a Discovery ConversationBy invitation following Pre-Flight, or by vetted referral.
The case for an outside view

Every business develops blind spots. Not from carelessness — from proximity. The owner who built it, the team that runs it, the advisors who've been around it for years: they've all adjusted to the way things are. They stopped asking certain questions because the answers seemed obvious. They stopped seeing certain patterns because the patterns became normal.

The 30K View is built to see what's become invisible. We come in without assumption, ask the questions that don't get asked internally, follow the thread wherever it leads, and deliver a clear, honest account of what's actually there — what's working, what's not, and what's hiding in plain sight.

Some businesses come to the 30K View because something is off. Some come because they're planning a major move. Some come because the business is running well and they want a structured read before the next chapter. The diagnostic doesn't change. The starting point does.

We don't tell clients what they want to hear. We tell them what they need to know.

What we look at

Seven lenses. One complete picture.

The assessment covers seven distinct areas — not in sequence, but in parallel. Because in most businesses, the thing that looks like a finance problem is actually an operations problem. The thing that looks like a people problem is actually a strategy problem. The seven lenses exist to make sure nothing hides behind the wrong category.

01

Business Model & Competitive Position

What the business actually is, how it creates value, where it wins, where it's exposed, and whether the model still fits the market it's operating in.

02

Financial Architecture

Cash flow discipline, margin structure, working capital, and whether the reporting tells the owner what they actually need to know to run the business.

03

Operations & Systems

How work moves through the organization — where it flows, where it stalls, where time and money leak without anyone noticing.

04

Technology & AI Readiness

Whether the tech stack serves the business or the business works around it — and where automation and AI create real leverage versus noise.

05

People & Org Design

Roles versus actual work, bench depth, owner dependency, and whether the organization is designed to scale or designed around the people who happen to be there.

06

Risk & Continuity

Structural exposure, coverage alignment, and what would actually happen if something changed — a key person, a major client, a market shift, an unexpected event.

07

The Left-Field Lens

The questions competitors won't ask. The patterns that only show up when you're willing to look at the business from an angle the owner hasn't considered. This lens is often where the most useful material lives.

How it works

Four weeks. Three phases. One honest answer.

Week 1

Discovery & Intake

Kickoff with the owner and leadership. Document request, financial access, stakeholder interview schedule. We ask for everything relevant — financials, org structure, customer data, technology inventory, contracts, existing plans. We move quickly and we come prepared.

Weeks 2–3

The Deep Dive

Structured interviews with the owner, leadership team, and key employees. Financial analysis. Systems review. Where geography allows, time onsite. A midpoint check-in — not to preview findings, but to make sure we're following the right threads.

Week 4

Synthesis & Delivery

Written deliverables delivered 48 hours before the readout. The owner walks into the session prepared, not surprised. The Executive Readout is a working conversation, not a presentation.

What you get

Two tiers. Both complete. Side-by-side comparison.

Tier 1

The 30K View

$35,000

The full diagnostic. Everything we find, clearly documented. Prioritized for decision-making, not comprehensiveness for its own sake.

  • The 30K Report: structured findings across all seven lenses — what's working, what's not, what's hiding
  • The Priority Map: the 5–7 moves that most materially change revenue, margin, risk, or operational sanity
  • Executive Readout Session: 90 minutes, live, with owner and leadership
  • 30-Day Follow-Up Session: 60 minutes, one month post-delivery — no agenda, no pitch, just a chance to answer what's come up
Tier 2 — with execution

The 30K View + Flight Plan

$52,500

Everything in the 30K View, plus a 90-day execution blueprint that turns findings into a sequenced, actionable plan — with owners, milestones, success metrics, and first-30-day actions. For clients who want to leave the engagement with more than a picture. They want a flight path.

  • Everything in The 30K View
  • The 90-Day Flight Plan: sequenced initiatives, assigned owners, defined success metrics, first-30-day actions
  • Customer interviews: three included, up to five available

Eyes Only

Available upon request at kickoff, either tier.

Some owners want the version that doesn't go to the leadership team. The observations that are best said directly, privately, and once. If you want it, ask for it at the start. It's a single printed copy, delivered by hand. No digital version. No copy retained. What it says stays between us.

Most owners don't ask. The ones who do are usually the ones who most needed to.

Investment

What it costs.

The 30K View is a flat-fee engagement. Pricing reflects the scope and depth of the work, not the size of the business. The diagnostic is the same — the findings are what change.

The 30K View

$35,000

Full diagnostic across seven lenses, written report, Executive Readout, 30-day follow-up.

The 30K View + Flight Plan
$52,500

Everything in the 30K View, plus the 90-day Flight Plan execution blueprint and up to five customer interviews.

Schedule a Discovery ConversationBoth tiers begin with a discovery conversation to confirm fit, scope, and timing.

The Pre-Flight credit

$5,000 toward either tier — booked within 30 days.

If you've completed a Pre-Flight engagement within the prior 30 days, $5,000 credits toward the 30K View. The credit applies to either tier. Two-for-one weighting because the right next step shouldn't be a budget conversation.

The discovery conversation is where we confirm fit, scope, and timing. If the engagement doesn't make sense for both sides, we'll tell you that directly.

What comes next

The work follows the findings.

At the end of a 30K View engagement, some clients are ready to move directly into implementation. Some need time to absorb what they've heard. Some share the findings with their leadership team and come back six months later.

We don't prescribe what happens next. We don't build the assessment around a predetermined follow-on package. What we recommend — and when — depends entirely on what the assessment finds and what the owner is ready to act on.

When the time is right, Landing the Plane is where that work happens.

Is this right for you?

This engagement is right for some owners. Not all of them.

The 30K View works best when the owner is genuinely ready for an honest external perspective — not reassurance. The clients who get the most from it are the ones who come in open to being surprised, willing to sit with uncomfortable findings, and committed to doing something with what they learn.

It's not the right fit if you already know what you want to do and need someone to execute it. For that, there are better starting points.

If you're not sure which category you're in, the discovery conversation exists to figure that out.

Schedule a Discovery ConversationOr start with Pre-Flight — $2,500